Together with Prof. Dr. van Husen and his team from the Faculty of Industrial Engineering and Management, we are investigating the possible applications of future technologies from the filed of mixed reality for the development of services in the BMBF-funded dimenSion project. With the help of these technologies, customers can experience and understand prototypes at an early stage and thus make them more assessable
The result was an AR sales brochure for a classic car, which strengthens the customers' buying experience with virtual and interactive content.
To the 360° ride with the classic car.
The consortium of the BMBF project consists of partners from research, teaching and industry. The results of the research project support the companies in the increasingly complex service development tasks with practicable methods.